Our Vision: A Canada where mental health is a universal human right.
We remain committed to mentally healthy people in a healthy society, but we see an urgent need to dial up the intensity and push for social and systems change. We want our brand to boldly reflect our higher-order purpose: what we all get up each day to fight for. Our new brand vision will unify us under one banner to help us help more people. It will advance our goal to be the leading mental health voice in Canada. The concept of human rights is powerful. Human rights are widely understood, yet strike a personal, emotional chord. And they include not only the right to timely mental health treatment or access, but also to the secure jobs, safe places to live and good relationships that make good mental health possible for every person in Canada. They also include the conditions that allow us to feel well wherever we live, work, learn and play.